With nearly three decades of experience in the automotive sector and an international track record at brands such as Audi, Maserati, Aston Martin, Genesis and Piaggio, Enrique brings extensive knowledge of the global market and dealer network management. His arrival strengthens our international expansion strategy and reinforces our commitment to restoring Santana as a benchmark in the 4x4 and off-road world.
Our CEO, Edu Blanco, stated: “The incorporation of Enrique Lorenzana marks a milestone in the relaunch of Santana Motors. His expertise in developing international dealer networks, his strategic vision and his experience with leading manufacturers will be a key driver of our growth. With him, we take a firm step towards the future of the brand, combining legacy and innovation with a global ambition.”
For his part, Enrique Lorenzana said: “It is an honor to join Santana Motors at such a special moment. The history of the Spanish automotive industry cannot be told without Santana, a company that once created the ultimate off-road vehicles. I am truly excited to take on the challenge of bringing this legendary brand to new markets, with a new generation of vehicles built in Linares that will allow us to conquer new horizons.”
In the coming months, we will unveil our new product range, expand our dealer network and take the first steps in our international strategy. All with one clear goal: to honor Santana’s heritage while building the future of European 4x4 from Spain.
Our CEO, Edu Blanco, stated: “The incorporation of Enrique Lorenzana marks a milestone in the relaunch of Santana Motors. His expertise in developing international dealer networks, his strategic vision and his experience with leading manufacturers will be a key driver of our growth. With him, we take a firm step towards the future of the brand, combining legacy and innovation with a global ambition.”
For his part, Enrique Lorenzana said: “It is an honor to join Santana Motors at such a special moment. The history of the Spanish automotive industry cannot be told without Santana, a company that once created the ultimate off-road vehicles. I am truly excited to take on the challenge of bringing this legendary brand to new markets, with a new generation of vehicles built in Linares that will allow us to conquer new horizons.”
In the coming months, we will unveil our new product range, expand our dealer network and take the first steps in our international strategy. All with one clear goal: to honor Santana’s heritage while building the future of European 4x4 from Spain.